Word: pratt
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Cider's a cool brew now, but it wasn't always thus. "It was thought of as a product consumed by vagrants on park benches," says Maurice Pratt, C&C chief executive. Cider was commonly sold in large plastic bottles at discount prices, bolstering its cheap image. In Ireland, C&C's cider is called Bulmers Original (it's the same thing as Magners, but drinks company Scottish & Newcastle owns the Bulmers brand outside Ireland). Struggling with stagnant sales in the 1990s, C&C decided dowdy Bulmers needed a makeover. It cut the alcohol content to 4.5% (about the same...
There's always the danger that Magners will prove similarly vulnerable to the whims of fashion, but CEO Pratt insists it won't happen. "Alcopops are like boy bands: here today, gone tomorrow," he says. "But cider has existed for hundreds of years - we've simply added an enhancement." What's more, says Pratt, "Magners has been carefully positioned by us as anything but fashionable." Perhaps, but the pace of Magners' U.K. growth did slow slightly over the winter. C&C is confident demand will pick up again with the warmer weather, and it expects Magners' share of the total...
...Conway, who Rich later realizes bears no resemblance to Kubrick. Rich tips off the New York Times to Conway’s schemes, but not before we are subjected to several more of them. In the penultimate and lengthiest deception, Conway convinces an almost pitiable lounge singer, Lee Pratt (Jim Davidson), that Kubrick’s connections will land him a spot on the Las Vegas show circuit. The Pratt scenes begin with an unnecessary musical number: Pratt swaggers down the stairs, belting a vapid tune from the balustrade. When the camera zooms in, it delivers the final nail...
...committee surveyed students, alumni, and faculty members and documented the existence of an “empty niche” for a program of this kind, said Pratt Professor of Business and Government Robert M. Stavins...
...perfect example of the synthesis of academia and oenophilia is Robert N. Stavins, Pratt professor of business and government. Last year he co-founded of the “Journal of Wine Economics.” Around the same time, he threw a “Sideways” party, featuring painstakingly recreated food and wine combinations from the movie that made pinot noir—a “peculiar” grape in his words—popular...