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...unicorn came during the Middle Ages. At this time a favorite pastime of Italian politicians was serving lethal wine to unwary rivals. During this era an office seeker's only hope of becoming the incumbent was to poison his rivals or to fortify himself with unicorn's horn powder...

Author: /time Magazine | Title: Books: Unicorns | 6/2/1930 | See Source »

Shrewd traffickers in this early potent medicine waxed fat. Going further than mere powder-selling they purveyed unicorn horn cups, elaborately carved, which would guarantee living to a ripe old age. Horn walking sticks or wands were still more powerful. The latter, which in today's money were worth well over $100,000, were manufactured from walrus and elephant tusks. Most great cathedral treasuries owned one; they were necessary adjuncts to a monarch's wardrobe...

Author: /time Magazine | Title: Books: Unicorns | 6/2/1930 | See Source »

...Hercules Powder...

Author: /time Magazine | Title: Business: In Washington | 5/5/1930 | See Source »

...election of Hunter S. Marston, Bancamerica-Blair president, to the Board, some significance was attached to the fact that Blair and California Packing are very friendly. At present General Foods has more than 80 branded products (ten leading ones: Walter Baker's Chocolate, Maxwell House Coffee, Calumet Baking Powder, Postum, Hellman's Mayonnaise, Grape Nuts, JellO, Log Cabin Syrup, Swan's Down Cake Flour, Diamond Crystal Salt) which it distributes through 400,000 grocery stores. The average age of the component companies is 40 years. Hoariest of all is Walter Baker's Chocolate, now celebrating...

Author: /time Magazine | Title: Business: Deals & Developments: May 5, 1930 | 5/5/1930 | See Source »

...coach, like Roxane in Cyrano de Bergerac. Furthermore, it offers no chance for photography. All the action takes place in the dugout of the officers of C Company; any scenes taken outside this setting are unnecessary. Even the scenes of trench warfare, which to stage audiences were represented by powder smells and the operation of noise- machines, lose significance through being specifically portrayed...

Author: /time Magazine | Title: Cinema: The New Pictures Apr. 21, 1930 | 4/21/1930 | See Source »

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