Word: powder
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District 50 had already moved in on powder and munition plants, chemicals, gas works. Miss Lewis moved in deeper, spread into cosmetics, electric utilities. She went after casket workers (embalming fluids are chemicals), boatyard employes (varnish is chemically derived). She cast a soft eye on stump-pullers in Louisiana, drop-forge workers in Michigan. Early in the game she and Father John convinced themselves that the country's 3,000,000 dairy farmers were naturals as Coke & Chemical members. After all, milk contains casein, which is used in cosmetics, plastics...
...brain-trusters decided to clean up U.S. bowling alleys. Adopting the adage "Whither woman goeth, man will follow," they asked bowling-alley operators to throw out their spittoons, install soda fountains, easy chairs, pretty powder rooms-even nurseries with free nursemaid service, if necessary, to get women bowling. They got Hollywood to produce bowling shorts, hired bowling wizards like New York's Joe Falcaro, St. Louis' Lowell Jackson, San Francisco's Ora Mayer to give lessons in their respective communities. With sales talk like "Try Bowling for Stomach Fag," "Appendicitis Never Gets Bowlers," and "Movie Stars Bowl...
...fighting forces on the French. But France's humiliation in the Franco-Prussian War eventually turned the Japanese genius for emulation toward Germany. In 1885 a student of Marshal von Moltke, Major Meckel, went to Japan with a military mission to teach the sword swingers the smell of powder...
...basis, to a maximum of 4,000,000 Ib. a year. If all of that were spun into the best hosiery yarn, it would take care of only about 3% of the normal U.S. women's hosiery market. Furthermore, long-staple cotton has important defense uses, such as powder bags, balloons. Upshot: many a girl who used to take pride in her legs will wear either seamless (i.e., shapeless) cotton stockings made from coarser, short-staple cotton, or knee-length "campus hose," or nothing...
...powder metallurgy (TIME, Sept. 29) it is superior because its extreme purity makes it soft and ductile, almost like a plastic, producing a sort of welding action between the particles...