Word: pots
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...since the great immigration waves of the 19th century. Though different and perhaps more problematic than those who have come before, the latest immigrants are helping form a new society, a variation and intensification of the great American experiment. Too complicated and diffuse to be described as a melting pot, or even a goulash or a mosaic, that society today is really a collection of intertwining subcultures, each contributing its own character to the nation's life -- from food to fashion, from art to politics -- while retaining its distinctiveness...
...free-spending ethnic consumers, recruiting minority marketing experts who speak each group's language and know their customs. "This is the era of ethnic marketing," says Gary Berman, president of Market Segment Research, a consumer specialist in Coral Gables, Florida. "Mass marketing worked when America was a cultural melting pot. But now you need a different message to suit the taste of each group...
Intent on returning home, however, those early exiles did not bother to assimilate into the American melting pot. Instead, they "acculturated," learning the American way of doing business while building a Spanish-speaking enclave unlike anything anywhere else in the U.S. "In Miami there is no pressure to be American," says sociologist Lisandro Perez, a Cuban-born immigrant and head of the Cuban Research Institute at Florida International University. "People can make a living perfectly well in an enclave that speaks Spanish...
...American art is a function of the hybrid culture that resulted from centuries of immigration to this nation," says David Ross, director of the Whitney Museum of American Art. "We're just more dramatically aware of it today." American culture used to be depicted as a Eurocentric melting pot into which other cultures were stirred and absorbed. The recent waves of newcomers have changed that. Today it seems more like a street fair, with various booths, foods and peoples, all mixing on common sidewalks...
...Cantonese. And with people come customs: while new immigrants from Taiwan and Vietnam and India -- some of the so-called Asian Calvinists -- import all-American values of hard work and family closeness and entrepreneurial energy to America, America is sending its values of upward mobility and individualism and melting-pot hopefulness to Taipei and Saigon and Bombay...