Word: posterize
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...front of "natural scenic beauty spots." Ethical outdoor advertising men are not supposed to use "snipes" (small roadside signs), "daubs" (painted on rocks or fences) or "tackers" (tacked on trees). Furthermore, all good outdoor advertising men deplore the word billboard. They all refer to their medium as "poster panels" or "painted bulletins...
...Hangar" ballroom atop the Hotel LaSalle the billboard men praised their new Traffic Audit Bureau, which does much the same job that the Audit Bureau of Circulation does for publications. And they voted unanimously to retain a ruling laid down in 1915: no hard liquor advertising on poster panels. But as before members may accept such advertising for painted boards, and beer will still be acceptable on both kinds...
Involving a sacrifice of perhaps $2,000,000 a year, the action on poster panels was inspired by no high-toned moral considerations but by the fact that: 1) a large number of the 75,000,000 U. S. citizens who are supposed to read billboard advertising regard hard liquor advertising in church & school communities as something less than a mixed blessing; 2) many a big advertiser like Henry Ford, Howard Heinz or W. K. Kellogg would be profoundly shocked to see his posters hard by one for Golden Wedding rye; 3) poster space is sold in "showings" or fixed...
...poster cards go up on the green cloth bulletin boards of the Freshman Halls carrying in pleasant words and pretty colors the news of the many competitions which face the undergraduate at Harvard a new and difficult problem is open to the newcomer who is eager to make good and have much about which to write home. To the average Freshman, a University as large as Harvard is a great morass in which to lose oneself ignominiously unless he starts out on the right foot and immediately tries for every competition for which he can force the time. From football...
Stealthy Belgians posted up in major European cities last week this amazing poster, three feet high and adorned with the Belgian tricolor...