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...life online, personal attacks against individuals and businesses on the Web are being taken more seriously than ever. Barb-trading has escalated - sometimes in front of thousands of witnesses - and so too have the ways in which the maligned are fighting back. Many try to discredit their attackers by posting a rebuttal to the offending post or by asking website managers to remove disagreeable material. Some folks sue their critics for defamation. Still others take the ultimate step, hiring online-reputation-management firms to help re-craft their Web image from scratch...
...most effective way to stop the problem. But to win a case, you'd have to prove that intentionally false statements have damaged a lot more than just your feelings. You would also have to know whom exactly to sue, which can be virtually impossible since so many Web posts - especially on gossip sites like Juicy Campus, Faceliss and The Dirty - are anonymous or pseudonymous. What's more, the 1996 Communications Decency Act frees site operators from any liability for posts made by visitors to their sites. "It is ridiculous how you can post something on the Internet...
...five search results the 'danger zone,' because you don't even have to scroll down to see them," says Martin. For $1,500 a month, Reputation Hawk will actually create new Web pages that cast you in a positive light (usually with your name in the URL), post links to positive Web mentions of you on social-bookmarking sites like Digg and Del.icio.us and start positive blogs on Blogger or WordPress. (Keeping the blogs up-to-date is your responsibility, however...
...confront your detractors directly. "The answer to bad speech is more speech," says Google's Matt Cutts, who's in charge of ranking search results. To start, he suggests setting up a free Google Alert, which e-mails you every time your name appears in a blog post or on a website; this at least lets you know if you have a problem and, often, with whom...
...recent months has been directed against opposition supporters - thugs controlled by Zanu-PF killed, tortured and displaced thousands to intimidate them into staying away from the polls - on Thursday it was the government crying foul. Reports from the countryside tell of local MDC supporters who lost relatives in the post-election violence seeking vengeance. "It is unfortunate that these violent acts are occurring at a time when we are beginning a new era in the country and such behavior does not make the cooperation between the parties succeed," Justice Minister and Mugabe loyalist Patrick Chinamasa told the state-owned Herald...