Word: positioner
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Apparel, one of Target's traditional strengths, gets a prominent position at the center. The color palettes of the shirts and dresses are brighter and more appealing than they've been in the past. "Walmart has figured out fashion for the first time in 47 years," Flickinger says. "They've...
If we know the personal stories and struggles that have emerged from this financial crisis, we may find ourselves more understanding and more dedicated to keeping the people of this university community together. Harvard workers are not a homogenous monolith with the same story, perspective, or needs, but they are...
Rhetoric, one of the three ancient arts of discourse, harkens back to the Greeks—beginning with the fifth century B.C.E. Sophists, or even earlier. Long ago, thinkers highly valued verbal persuasion and deemed it a central facet of education. The field of rhetoric changed and developed during Roman...
The 1970s and '80s were a boom era for telethons in general, with airtime set aside for appeals for all kinds of products. A two-day telethon in 1975 raised $52,000 to help California's Fresno County Sheriff Guy Langley pay legal expenses after he was charged with laundering...
Ozawa is not anti-American; when I spoke to him at length earlier this year, he stressed that the U.S.-Japan alliance is "the most important relationship for Japan." At the same time, Ozawa insisted that in "global disputes," Japan should take a "U.N.-approach." "When it comes to an...