Word: pose
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...reach, the real action in covert marketing is on the streets. Sony Ericsson has hired a troupe of actors this summer to pose as tourists in New York City and Los Angeles and to ask passers-by to take their picture with the company's new T68i, a combination cell phone and digital camera. Vespa promoted U.S. sales of its scooters last summer with a biker gang of beautiful people who were paid to ride them around such cities as Los Angeles and Houston...
...member of the elite who made millions in business largely because of his name and connections, and who as President has promoted policies designed to further enrich the wealthy at the expense of the rest of us? It's sickening when Bush strikes that "plain folks" pose. He is plain folks neither by birth nor by virtue of demonstrating any sympathy for people in the middle- and lower-income brackets. TRUDY RING Burbank, Calif...
...conservative hawks and the Saudis are in opposition on two key U.S. foreign policy questions - Iraq and Israel. Despite their hostility to Saddam Hussein, the Saudis oppose a U.S. attack on Iraq for fear that the resulting instability would pose a threat to the region far greater than that of the Iraqi dictator - and could even see their own increasingly fragile regime swept aside by anti-Western extremists. They haven't only demurred from allowing the U.S. to invade Iraq from their territory; they've actively rallied the Arab world against such an attack, choreographing Iraq's diplomatic rehabilitation among...
...intense criticism from both restaurant associations as well as Big Tobacco. They argue that smoking bans lead to significant loss of restaurant revenues, causing bankruptcies and layoffs that would eventually be detrimental to restaurant employees. They argue that properly ventilated designated smoking areas in restaurants do not pose an increased health risk to restaurant employees...
...Second, the Europeans want proof that Saddam is either linked to al-Qaeda or that his weapons of mass destruction pose an immediate threat. Otherwise, it will be next to impossible to sell an attack to a skeptical public. To date, the Bush Administration hasn't offered any proof on either count. Tony Blair's Labour government has promised a dossier outlining the case against Saddam but has conspicuously failed to deliver...