Word: popular
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Dates: during 1930-1939
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Phenomenal in 1938 was Robert Alphonso Taft's Ohio Senatorial victory over promising New Dealer Robert Johns Bulkley. Mr. Taft was phenomenally dull, phenomenally serious, phenomenally popular at the polls. Prissy, solemn, ponderous Mr. Taft was expected to fade away into the obscure routine of a freshman Senator. He didn't. He engaged in a series of radio debates with clever, Horace-quoting Democratic Congressman T. V. Smith of Illinois. Most people expected Mr. Taft to be skunked. But pollsters found the U. S. public voting for Senator Taft's serious, platitudinous remarks 2-to-1 over...
...better. Hamlet, with John Gielgud, then no name on Broadway, goes over big; with Leslie Howard, a big Broadway name, flops. Tallulah Bankhead cannot last a week in Antony and Cleopatra, Walter Huston cannot last a month in Othello. The simplest answer is almost certainly right: Shakespeare is as popular as his performance...
...Moscow's Imperial Grand Theatre. Muscovite socialites liked the way he conducted. But Sergei Rachmaninoff had other fish to fry. Not only was he Russia's best pianist, but also the composer of three operas, a symphony, two piano concertos and a sheaf of smaller and more popular operas. One of these, the "Flatbush" Prelude in C Sharp Minor, had already swept the world, made his name a byword among people who never went near a concert hall...
Sure to hit popular taste amidships was World-Famous Paintings, based on questionnaires to 31,000 Wise customers asking for their favorite paintings. For $2.95 the reader got the 100 most popular choices in color, a running-fire commentary by Artist Rockwell Kent. Unprecedentedly huge was the first edition of 300,000 copies. With 220,000 of them sold already, Wise & Co. planned another printing of 250,000 in January...
...come under the general head of politics, history, economics and social sciences. In this enormous mass of books -good, bad, ponderous, specialized, dull, exciting, original, confused, confusing-a jew stand head & shoulders above rivals in their respective fields. Some emerge from the year's crop by their wide popular appeal, a few because of their unquestionable literary or human significance. Outstanding titles...