Word: popcorn
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...business famous for stale popcorn, rickety seats and sticky floors, first-class cinemas may sound like a bad joke. But with a surfeit of mammoth megaplexes filling cities and suburbs, theater owners seem willing to try anything to make their marquees stand apart from the crowd. General Cinema is teaming up with Robert Redford to launch a Sundance chain of art houses...
...modern megaplex doesn't come cheap. Even though it tends to attract more patrons willing to shell out for those $6 bags of popcorn, each snazzy new location, complete with stadium seating (for unobstructed views) and ear-shattering digital sound, costs in the range of $15 million to $25 million. Moreover, theaters still retain only 50% of ticket revenues, handing the rest over to the studios and relying on concessions for the big bucks. Add to that the fiscal drain of shutting down "older" multiplexes (relics around for a decade), and it's no wonder that the bottom lines...
...pungent aroma in a Los Angeles salon called Puncture is reminiscent of burnt popcorn. "That is a hell of a smell!" yelps Daren Gardner, 28, whose lanky body lies quivering on a medical-examination table. The odor is actually coming from Gardner's skin, as he submits to the latest trend catching on among tattoo and piercing devotees: branding. Body artist Todd Murray torches a small square of stainless steel using a propane flame, then lines up his shot like a pool shark with a cue, swiftly applying the red-hot metal in what's called a "kiss of fire...
...single building. Sunrise Assisted Living in Glen Cove, N.Y., is a 57,000-sq.-ft. soft yellow mansion with white gingerbread trimmings. The 83 seniors who live there each pay between $2,850 and $4,800 a month. On a recent day the buttery smell of fresh popcorn wafted through the vestibule. On the door of its suites, framed "memory boxes" display mementos of the lives of the people who live behind those doors--family photos, military dog tags and other souvenirs of long lives. In the special section for residents with Alzheimer's, one area is stocked with...
Theater owners will endure a dip in popcorn sales. During this film, almost nobody leaves. Except to be sick. Some viewers have vomited during particularly tense scenes. Others get motion sickness from the jerky camera style. At the picture's climax, a Chicago woman let out a full-throttle scream. She was still shaking as the lights came up. "I'm too upset to talk," she said as a friend comforted her with...