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...into gold here or even water into wine. But David Emery is on a mission to convert the poultry industry's trash--feathers, basically--into heavy-duty cash. Every so often a few tons of wet, filthy feathers are delivered to the abandoned factory Emery bought in Wheaton, Mo. (pop. 712). Emery, an industry veteran who specialized in removing meat from bone, sends the glop through a maze of machinery he cobbled together to clean, dry and position the feathers for slicing. Finally, a giant contraption with three vacuumized tubes separates the quills from tiny bits of now pristine feather...
Residents of Riverside, Iowa, hold an annual Trek Fest and call their town (pop. 928) the "future birthplace of Captain James T. Kirk." So how's this for irony: it was WILLIAM SHATNER who made them look foolish. For a new reality show called Invasion Iowa, scheduled to air on Spike TV in February, executive producers Paul Wernick and Rhett Reese (the team responsible for Joe Schmo) asked Shatner to move into Riverside with a fake entourage and crew and pretend to shoot a sci-fi movie. Townsfolk were hired for the bogus production. Throughout the eight-day shoot, Shatner...
...Porter & Bogusky helped make Canada's Molson beer the fastest-growing top-25 import in the U.S. last year as it built up buzz in the bars by slapping on beer bottles labels with oddly suggestive comments like "Skinny-dippers are people too." "Conventional branding tends to piggyback on pop culture," says Bogusky, 41, whose sneakers and long mane befit the college-dorm ambiance of CP&B's Coconut Grove offices. "But the mass media are too fragmented now, so you need to create your own pop culture...
Tsutsumi says his role is to ensure that the right designers find the right consumers at the right time. When it works, fashion phenomena are born, as in 1996, when the stylist for pop-music sensation Namie Amuro picked up some miniskirts, white platform boots and long coats in Maru Kyu's boutiques. Before long, Amuro's devotees were flocking to 109 to snap up the signature totems of what became known as the Amuler Boom...
From there, the options widen. If culture is your thing, pop across the street from Millennium Park to the Art Institute of Chicago, where you can see some of the world's most famous paintings, including Grant Wood's American Gothic and Georges Seurat's Sunday Afternoon on the Island of La Grande Jatte. If it's shopping you crave, check out a classic downtown department store, Carson Pirie Scott or Marshall Field, where if nothing else, you can pick up a box of famous Frango mints...