Word: pop
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...Machine who became her manager. She started her own TV show in 1989. Avila says he doesn't know the dollar worth of his wife or their business, Cristina Saralegui Enterprises, though he acknowledges it is in the millions of dollars. "This is a sort of a mom-and-pop business," he says. "We know Hispanics are very brand loyal...
When it comes to social change, pop culture is the most sensitive of seismometers, and it was faster to pick up on the twixters than the cloistered social scientists. Look at the Broadway musical Avenue Q, in which puppets dramatize the vagaries of life after graduation. ("I wish I could go back to college," a character sings. "Life was so simple back then.") Look at that little TV show called Friends, about six people who put off marriage well into their 30s. Even twice-married Britney Spears fits the profile. For a succinct, albeit cheesy summation of the twixter predicament...
...Pop culture may reflect the changes in our lives, but it also plays its part in shaping them. Marketers have picked up on the fact that twixters on their personal voyages of discovery tend to buy lots of stuff along the way. "They are the optimum market to be going after for consumer electronics, Game Boys, flat-screen TVs, iPods, couture fashion, exotic vacations and so forth," says David Morrison, president of Twentysomething Inc., a marketing consultancy based in Philadelphia. "Most of their needs are taken care of by Mom and Dad, so their income is largely discretionary. [Many twentysomethings...
...peril of the fast-growing natural-foods business as well as Irwin Simon, the energetic founder and CEO of the Hain Celestial Group. In the decade or so that Simon, 46, has been cobbling together the niche category's leader by buying up dozens of mom-and-pop brands, he has had to deal with all sorts of situations that aren't typically covered in business school. During one of Hain's recent acquisitions, the seller tried to insist that his factories be closed on Saturdays for religious reasons. Then there was the time not long ago when Simon discovered...
...growth and ultracompetitive world of packaged foods, maintaining an empire can be just as difficult as building one. In 1999, Kellogg Co., the $9 billion behemoth that makes Frosted Flakes and Froot Loops--plus other consumables like Pop-Tarts, Nutri-Grain bars and Eggo waffles--lost its first-place cereal market share to rival General Mills. Carlos Gutierrez, who became CEO that year, led a massive revamp of the company that restored sales, morale and the No. 1 position. But in November, Gutierrez was poached to take over the Commerce Department, leaving board member Jim Jenness at the helm...