Word: pop
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...media-if it appeared at all-was generally relegated to gardeners, maids and barrio gangsters. When sales of salsa overtook ketchup in the early 1990s only Heinz seemed to care. Then came Ricky Martin and his bilingual anthem to "Living La Vida Loca." The song redefined urban pop and Latinos, almost overnight, became cool...
...economic and demographic bombshell ticking under the pop culture surface that would bring the deepest change. When the 2000 U.S. census made it clear that Hispanics were poised to become the nation's largest minority, Latinos were thrust into the zeitgeist-visible, indelible, inevitable. The news that the buying power of Hispanics is overtaking that of African Americans and is growing faster than non-Hispanics has sparked a scramble by corporations to understand this huge lucrative market in its midst. The new color of money is brown, black, red, yellow and white. The U.S. consumer economy, in other words...
Thanks to rappers Usher and E-40, who referenced the popped polos in their songs, Lacoste and its collar-popping ways gained adherents from heretofore untapped markets. The pressure was such that the lines between Ralph Lauren non-poppers and Lacoste poppers began to blur. Fake L.A. gangstas of all races began to pop their collars, whether pony or alligator, in imitation of their idols, even though collar-popping was a decidedly East-Siiiide practice...
...20th Century. Still, when I heard about RCA's new contraption, I was intrigued. Like VCR/DVD combos and camera-docking printers, it's an innovation designed not for early adopters but for late adopters. The stereo comes with a tiny 128MB MP3 player that connects at the top. Pop in a CD (or five), press Record and the songs load themselves onto the portable player as you listen to them...
SMOOTH SIPPING This week guitar god Carlos Santana will unveil Santana DVX, a sparkling blend of Pinot Noir and Chardonnay he created with Mumm Napa for $55 a pop...