Word: pop
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...buzzers mean that it has a circular touchpad with an "OK" button in the middle. In truth, that's where the phone's resemblance to an iPod ends. Four more touch buttons around the touchpad come and go as needed during a call or when a menu has pop-up options. It takes a while to get used to the fact that parts of the phone's face can suddenly become buttons, but it's so cool that I could deal with...
...When Ben proposed our first big campaign - the Peace Pop -around the end of the Cold War, there was a lot of disagreement within the company about whether it might alienate not just customers or retailers, but people within the company. Ultimately it was well received, because people liked the idea that a business was taking a stand on issues outside of its own self-interest...
...Thanks in part to his willingness to tackle hot political topics other pop stars will not touch, Yusuf's fame is growing. Everywhere he goes in the Middle East, he is trailed by admirers who press him with pocket-sized Qurans, neatly folded notes and flowers. One Jordanian dentist even offered to clean his teeth for free. In Yusuf's home base of Cairo, he can no longer walk down the street unmolested. "The attachment people have to Sami is beyond celebrity," observes Sharif Hasan al-Banna, co-founder of the singer's Awakening Records music label. "People are always...
...Despite the Beatle-like frenzy that sweeps crowds at his concerts, a closer look reveals that Yusuf is a different kind of pop singer. His boy-band good looks are framed by the close-cropped beard of an observant Muslim. He sings about God's love, never romantic love. His backup singers are all men. His screaming fans include not just star-struck young women in head scarves, but teenage boys in blue jeans and gelled hair, old men in traditional Arab robes, and middle-aged moms bouncing toddlers on their knees...
...fans, it's not just the music, but the message. "You can listen to it like any pop song, but the lyrics are different, more meaningful," says Falah Hannoun, 25, who attended the Amman concert sporting a trim beard and wire-rim glasses. "You feel closer to God and your religion." Bara Kherigi, Yusuf's childhood friend and lyricist, believes the singer strikes a chord with young Muslims who do not feel represented by the offerings in the mainstream media. "They see singers, male or female, just dancing, living the high life, and that's not them," Kherigi explains...