Word: poloed
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...VOLLEYBALL 3, MIT 1 W. Water Polo 22, BROWN 3 W. Lacrosse vs. B.C. (at Bentley...
SUNDAY RPI 4, M. Hockey 2 UMASS 10, W. Lacrosse 3 M. Tennis 5, V. COMMONWEALTH 2 M. Volleyball 3, QUEENS 2 W. Water Polo 21, B.U. 3 W. Water Polo...
Lauren has always had the ability to move with his mostly boomer customers, and that skill is now getting a crucial test. When sportswear exploded, he created Polo Sport. Designer jeans? Ralph was big. When value was king, he offered the lower-priced Chaps line. His recent custom-made Purple Label commands some $2,500 for a man's suit. (Now there's something Wall Streeters should warm to.) "My job is to feel the changing times," he says...
...chic with several new lines targeted directly at Generations X and Y, that $250 billion demographic of teens and twentysomethings who are increasingly driving the fashion marketplace. There Polo/RL has to fight with Hilfiger, Abercrombie & Fitch and a host of upstart brands. It's a battle in full swing. "Polo's kind of peaked," says Robert Tucker, 21, a bike messenger in New York City; "the thing right now is Pelle Pelle," an urban street-wear label. "Polo's not yesterday's brand at all," counters Nicole DeMers, 15, of Incline Village, Nev. "Certain groups wear it--the more preppie...
...more ambitious is RLX, an extreme-sportswear brand for mountain bikers, runners and snowboarders. The brightly colored technical gear is a departure from the subtle tweeds and twills of Polo's yore. Lauren has taken great pains to establish RLX's credibility. The running shoes are made by Reebok; he's sponsoring a mountain-biking team, and has signed prominent snowboarders Ross Powers and Andy Hetzler. It's smart marketing, but he won't necessarily be able to buy credibility in the world of alternative sports, where shunning the Establishment is at least half the point. "Lame," critiques snowboarder Dave...