Word: pollsters
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Dates: during 1960-1969
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...Richard Nixon appears to be far ahead of Democrat Hubert Humphrey. Recently, Mervin Field's California Poll gave him a lead of 47% to 35%, with 13% undecided and 3% in the "won't vote" category. There is likely to be an extraordinary amount of ticket splitting; Pollster Don Muchmore found that 28% of California's Republicans aim to cross over to Cranston, 16% of the Democrats to Rafferty...
...Every pollster's report, every sounding by reporters, attests to the momentum of the law-and-order issue. The surveys fuel the rhetoric from the right. Eighty-one percent of the public believe that law enforcement has broken down. Even more believe that a "strong" President can do something about it. By large margins, the public wants looters gunned down on the streets. By varying majorities, people blame Negroes, the Mafia, Communists, rebellious youth, the courts...
Rocky's camp countered with a commissioned sampling by another veteran pollster, Archibald Crossley, who had surveyed the nation's nine major industrial states and found that the New Yorker could easily coast past both the Democrats, while Nixon would tie with McCarthy and defeat Humphrey by only three points...
...error margin of as much as two or three percentage points is routinely assumed as a hazard of the pollster's trade-but that could hardly account for the startling discrepancies in last week's results. All three pollsters used basically the same techniques, although they often differ in their philosophies of interpretation. Gallup, for example, believes that "our job begins and ends with the reporting of facts." Harris argues that survey results are meaningful only if they are digested and interpreted. Each pollster has his own methods. Harris likes to reinterview some one he has already talked...
...apologia, Harris may have widened the trade's credibility gap to the dimensions of 1948, when virtually every opinion sampling was ushering New York's Thomas E. Dewey into the White House. Twenty years later, the memory of that year sends shudders down the spines of all pollsters. One pollster called last week's results "a fiasco." Another, Burns Roper, observed: "If this statement of 'open lead' for Rockefeller is construed by readers as being designed to influence the outcome of the Republican Convention, it will be most unfortunate, both for the political process...