Word: pollstering
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Long before last week, political consultants concluded that negative ads often have more impact than positive ones. The negative ads in many 1986 Senate races were critical failures but ballot-box successes. According to Democratic Pollster Mark Mellman, studies show that people process negative information more thoroughly than positive statements. Media Consultant Robert Squier sees the New Hampshire ads as part of a general trend toward what could be called infomercials. "Any information," he says, "will be voraciously consumed by the voter...
...photographer on a street corner near Exeter, a passing driver honked his horn and yelled, "Give 'em hell, Bob!" Dole marveled at his reception. "People are wishing me luck now," he gloated to his staffers. "He's grown as a candidate in just the last four days," said his pollster Richard Wirthlin late in the week. "He's more confident, more assured...
...bitterness of the Democratic establishment toward Hart is palpable. Party Chairman Paul Kirk publicly affirmed that Hart was acting selfishly and said, "Donna Rice is going to be relevant." Charles Whitehead, the Florida chairman, snapped, "If he is a candidate, I am going to Europe during the convention." Democratic Pollster Harrison Hickman said, "We've got a national Gong Show anyway, and here's one more guy in a funny suit coming on the stage...
...symptom of the problems faced by his party. "He appears to symbolize the failure of the established field to catch fire," says William Galston, a 1984 adviser to Walter Mondale. Hart's comeback crusade threatens to become a cause of further disarray. As Peter Hart (no relation), a Democratic pollster, says, "It's destabilizing for the Democrats at a time when they have to start moving forward...
...election is shaped by a handful of events that resonate with the electorate. Last week's wild-on-the-Street gyrations of the stock market are likely to become just such a political symbol, playing on voter fears that the economy has been held aloft by illusion. As Democratic Pollster Geoffrey Garin puts it, "We've seen over and over again in focus groups that people have had a sense of huge bills coming due, with no one knowing how to pay them." The market collapse, he argues, "becomes a defining event for 1988, because the potential for tragedy, which...