Word: plum
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...considers "major." When Peace Corps officials, on their own, dropped Y. & R. for Keye, Donna & Pearlstein, council members observed that the new agency was too small for an account that had been given $25 million worth of media placements. The council thereupon shrank Keye, Donna & Pearlstein's new plum by reducing Peace Corps advertising from "major" to "bulletin" status, on grounds that the council had higher-priority campaigns to handle. This action meant that the account was no longer eligible for space or time from the council's pool and that the agency would have to scratch...
...expatriate stance has vanished. "America is where I belong," she says, after a six-year sojourn in France. "This is where it has to happen." The girl who turned down the leading role in Bonnie and Clyde and Rosemary's Baby is not about to let a plum go by her again. "I'll take on anything," she states, "even a musical." Peter, whose volatility could make Librium jittery, has turned out to have, his father says, "one of the great marriages of all time." When he talks today, he sounds as outrageous as ever, but miraculously, studio heads...
...contest is over money-the lucrative plum awarded by the University's summer school to the publisher of the Summer News. Last year, the CRIMSON received a $6000 University subsidy for putting out 15 issues twice a week during summer school...
Though the job may once have been a plum, fewer people want it these days. The Election Commission has difficulty finding enough counters-particularly the necessary Republicans-in a City which is mostly Democratic. "It's harder to find people than it used to be. We don't have enough to draw from. What with Model Cities and everything, there are just so many other jobs and so much money around," says one of the supervisors...
...silhouette of a stagecoach. Check writers as far away as Laos sent in requests to open new accounts at Wells Fargo, which bears the name of the old stagecoach company. Last year the San Francisco affiliate of the Bank of Tokyo started using line drawings of pine, bamboo and plum trees. In the past month, Bank of America and Crocker-Citizens National Bank have introduced checks with four-color pictures of such California scenes as sunset over the Golden Gate Bridge, the San Diego skyline and surfing on the Pacific shores. During the first four weeks, the Bank of America...