Word: plugs
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Dates: during 1980-1989
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...distinguished if eccentric Oxford historian whose more than 40 books do include several about the Bard, Rowse, 80, began a tour of the U.S. last week to plug his The Contemporary Shakespeare. Six of the plays, including Hamlet and Romeo and Juliet, have just been published (University Press of America; paperback, $2.95 each), and the remaining 31 will appear in installments over the next three years. People are losing interest in Shakespeare because the language has become too remote, Rowse contends, and all he has done is remove the "negative superfluous difficulties." Says he: "I want to keep William Shakespeare...
Klein's ad is an example, a new group off, analysts say, of semiotics, the use of symbols in an ad to plug into systems of desire and expectations that have no real connection to the product being sold. Semiotics is different from subliminal advertising, the better known, gimmick-oriented use of quickly flashed words and hidden pictures, because it associates products with hopes one already has. And this new, burgeoning field is pulling far away from older kinds of ad techniques, because it is relevant to more than just the circumstances of advertising. Indeed, because it is a system...
...article on nuclear power, "Pulling the Nuclear Plug" [ENERGY, Feb. 13], incorrectly states that Suffolk County's battle with Lilco over emergency planning has been resolved and that "emergency procedures were finally approved." No such approval has occurred. Early in 1983, after exhaustive study, I concluded that it would be impossible to protect the county's 1.3 million residents in the event of a nuclear accident at the Shoreham facility. The county legislature agreed. No formal emergency plan has ever been approved by Suffolk County or the Nuclear Regulatory Commission...
Pulling the Plug...
...Huff said that she had earlier informed Field in a letter that she was going to propose the disavowal of his award. Field "shamelessly pulled the plug on a major civic institution," she said. "This is not what the Harvard Club stands...