Word: plugging
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Publicity gags of press agents are always good for another picture when Hollywood production schedules are lagging. Latest edition of this stock subject is "Garden of the Moon." Even the angle adopted here, the creation of a fake Indian maharaja to help plug an unknown orchestra, is anything but the result of a brilliant inspiration. Fortunately, the action frequently moves at a fast and funny pace; but equally unfortunately, the humor is invariably of the delayed reaction type, where the butt of a wisecrack absorbs it five minutes later. Pat O'Brien, who makes a startling reversal of type...
Stablemates (Metro-GoIdwyn-Mayer) gives Wallace Beery a chance to duplicate, with a few trivial alterations, his famed role in The Champ (1931). In The Champ, Beery was a broken-down plug-ugly who achieved moral and physical regeneration through his desire to justify the adoration of little Jackie Cooper. In Stablemates, he is a dilapidated veterinary surgeon, restored to some degree of selfrespect by the grateful affection of Mickey Rooney and a race horse named Lady...
...tremendous drive and hard to tackle. Richard Harlow has already signified his respect for John McLaughry, the great defensive, quarter-back of the '38 eleven. But his sterling qualities extend beyond the ability to protect Bear territory, McLaughry specializes in line bucking. Captain Atwell is the spark-plug of the team. He has been a potent factor at instilling fight into his team-mates. The impetus of the Brown aerials will come from his right...
A.R.R.L. engineers concluded that he had listened for NBC's sound, had reached under the table to plug in his power supply for pictures. In withdrawing his hand he seemed to have brushed loose a high-voltage wire, got a shock which threw him to the floor. There the loose wire apparently completed the circuit to his earphones, may have carried through his head more than a full ampere of current...
This theme will run through a series of full-page ads, starting in November, in the Druggist's big sister, Hearst's International Cosmopolitan (circulation: 1,850,000), with an added plug for important Druggist customers like Absorbine, Jr. Fletcher's Castoria, Seiberling's Dry-wear Latex Baby Pants. Only cost to them will be $10 worth of products a month as prizes in a window-display contest. Text is being prepared free by eight leading advertising agencies. "Cooper-ating" editorials will be released each month in 20 Hearst daily newspapers (combined circulation...