Word: plugging
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Most of the new telephones will be on a University-4 extension, which now has enough vacant plug-ins to cover any possible need in the next few years. A smaller number of phones will be on the old Eliot, Trowbridge, and Kirkland circuits...
...Curtice worked as a short-order cook, pushed a fruit cart, clerked in a woolen mill during high-school days. He worked his way through the Ferris Institute at Big Rapids, and, after graduation in 1914 as an accountant, became a bookkeeper in G.M.'s AC Spark Plug division at Flint. Next year he became comptroller at 21, the youngest executive in the auto industry. After a hitch in the Army in World War I, Curtice returned to AC Spark Plug, and became its president...
Like other publishers, Simon & Schuster has tried to make up its losses by heavy spending to plug bestsellers. It found this policy a risky business. On Gentleman's Agreement, it allotted 13% of the retail price to advertising, and lost $700 on the first 100,000 copies. The second 100,000 finally put Gentleman's Agreement into the black...
There seems no legal time limit yet to the TV commercial. Kelvinator Kitchen runs for 15 minutes. Since all the plot activity centers around a refrigerator, a range and a home freezer (all Kelvinators), it amounts to a straight 15-minute plug. The barker in Texaco Star Theater continually fondles Texaco products, performs before a curtain picturing a Texaco gas station, and is supported by a close-harmony quartet wearing Texaco uniforms...
...overseas listeners. Park Commissioner Robert Moses, who has his own special view of the city, paused in his labors long enough to declare that the TIME story did not express the community spirit of New York sufficiently. A surprising number of TIME-reading residents, however, sent in a quiet plug for their particular "dignified street in Flatbush," thus suggesting that, large as it is, New York City does have a communal spirit...