Word: plugging
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...mortality in the field has been high; out of a hundred such magazines started in the past decade, only a handful are left. The first supermagazine was started 18 years ago by Harry Evans, onetime managing editor of the old Life. His Family Circle, a weekly throwaway to plug the wares of 1,275 Piggly Wiggly, Sanitary and Reeves stores, leaned heavily on food, fashion and Hollywood for its copy. It was so successful (1,000,000 circulation within a year) that Evans began to charge...
...warmly sentimental, eternally commercial heart of show business throbbed for a full hour this week on an NBC-TV show called America Applauds; An Evening for Richard Rodgers. Out of friendship for Composer Rodgers (and, incidentally, to plug the women's shoes made by Sponsor U.S. Shoe Corp.), Mary Martin made her first TV appearance, accompanied by Rodgers at the piano, and singing I'm in Love with a Wonderful Guy. Bing Crosby crooned It's Easy to Remember from Rodgers' 1935 movie Mississippi, Valerie Bettis danced the Slaughter on Tenth Avenue ballet from...
...golden voice,"' reads the Billboard ad for a new RCA Victor Red Seal record this week. The eminent critical authority behind the statement was Wagnerian Soprano Helen Traubel, but serious opera fans would do well to read the small type on the label. Traubel's plug was for her new duet partner, Jimmy Durante, a man whose voice has all the golden quality of metallurgical coke...
...Pain. Sugar Ray's hair was mussed, but he was feeling no pain. He stepped to the microphone and made a perky little speech consisting entirely of a plug for the Damon Runyon Memorial Cancer Fund (he had just been appointed an honorary member...
Mama and its sponsor, Maxwell House Coffee, have one of the few happy commercial marriages in television. The fragile mood of each show builds steadily without being split down the middle by TV's most distressing habit: the long-winded advertising plug. The commercials are blended skillfully into family coffee klatsches at the beginning and end of each program...