Word: plugging
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Mostly Soap Operas. Most term contracts at the big cinema studios still forbid TV appearances, except for special walk-ons to plug a new picture (as Marilyn Monroe plugged The Robe on Benny's program), and most top-ranking freelance stars are too wary or too busy for television. Explains Cinema Tough...
...truce was on the way in Korea, freeing Communism to turn its attention and resources on the war that Korea had overshadowed. Their fortunes and their spirits at a dismally low ebb, the leaders of France were seriously wondering whether to cut their lines and pull out the one plug that was blocking Asian Communism from flooding through to Burma, Siam, and probably all Southeast Asia...
...Stanford, with a bench double that of its "breather" opponent, College of the Pacific, never could plug the leaks in its line and pass defense, trailed through the last three periods to lose...
ADVERTISERS, notably the book clubs, will find it easier to plug their products in the future, under a new ruling of the Federal Trade Commission. The commission reversed its 1948 position that merchandise might not be offered as "free" if customers had to buy something to get it. Under the new rules, a "free" offer may be made if (1) the strings are clearly defined, and (2) the regular price is not increased or quantity or quality reduced...
...Evelyn Waugh's story of a lost explorer held captive by an illiterate half-breed, and Mrs. Union Station, a farce starring June Havoc. The show may have better luck this week with Charles Ruggles in an adaptation of Richard Harding Davis' The Consul. The commercials plug a different Chrysler Corp. car each week...