Word: pleasingness
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Research from fMRIs and other machines bears all this out. Gerald Zaltman, a professor at Harvard University, says 95% of consumer decision making occurs subconsciously. Read Montague, a professor at the Baylor College of Medicine, gave subjects the "Pepsi Challenge" in an fMRI scanner. Result: people found Pepsi more pleasing...
B4B is a growing, nonprofit, “nonpartisan” network of activists and artists whose goal is to challenge President Bush’s administration and expose its failed policies through witty and strategic media and theater campaigns. Launched during the 2000 presidential campaign as ?...
“If it’s not aesthetically pleasing, or if it doesn’t have the right mix of amenities and activities, it will be underutilized,” O’Brien says.
Campbell’s voice falls squarely within the Mazzy Star-Sundays-Cardigans school of female vocals, endearingly unconfident and off-key as to convincingly portray the naïveté the songs profess. She comes closest to exploding free of that shy facade in the jump to the chorus...
The project’s superintendent, Edward Corey of A. J. Martini Construction, said that, in addition to being aesthetically-pleasing, the new building will be functional, even employing an environmentally-friendly heating system which recirculates groundwater and reduces the use of fossil fuels.