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...started nine months ago, when Jobs and his team took a look at the iPod Mini and decided they could make it better. On the face of it, that wouldn't appear to be a fantastically smart decision. The iPod Mini was and still is the best-selling MP3 player in the world, and Apple had introduced it only 11 months earlier. Jobs was proposing to fix something that decidedly was not broken. "Not very many companies are bold enough to shoot their best-selling product at the peak of its popularity," Gartner analyst Van Baker says. "That's what...

Author: /time Magazine | Title: Stevie's Little Wonder | 9/12/2005 | See Source »

...result is something that looks less like a music player than like the remote control for a music player. The Nano is thinner than a pencil and lighter than two bucks in quarters. It's one-fifth the size of the original iPod that Apple introduced four years ago. It has 4 GB of memory, enough to hold 1,000 songs, and it displays album art and photographs. And as small as it is, the Nano's got some audio oomph: this mouse can roar...

Author: /time Magazine | Title: Stevie's Little Wonder | 9/12/2005 | See Source »

...returned Apple to a role it hasn't played in at least 20 years: the favorite. Only 4.5% of U.S. computer users work on PCs running Apple's operating system software, and the number is even lower worldwide, but Apple has a commanding 74% of the U.S. digital-music-player market--and that's a market likely to grow. A new survey of junior high, high school and college students rates the iPod No. 1 among back-to-school gadgets...

Author: /time Magazine | Title: Stevie's Little Wonder | 9/12/2005 | See Source »

...services. Will Jobs try to leverage Apple's dominance in the digital-music space to get its PC line back in the running? Or is the iPod the first in a full suite of Apple-flavored, network-enabled media appliances--TV, digital camera, camcorder, digital video recorder, video-game player...

Author: /time Magazine | Title: Stevie's Little Wonder | 9/12/2005 | See Source »

...West on the cover. While I don't profess to be an expert on opera and hip-hop is far from my typical genre, I do know what I like--music that awakens a deeply emotional chord in my being. West's The College Dropout rotates in my CD player between operas by Puccini and Bizet. His lyrics and music are soul baring and thought provoking, and they speak to the human spirit the way great opera does...

Author: /time Magazine | Title: Letters: Sep. 19, 2005 | 9/11/2005 | See Source »

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