Word: players
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...growing use of music in other media: advertising, films and TV soundtracks, electronic games and toys. EMI even has a contract with a pottery company that prints song lyrics onto coffee mugs. Nicoli is particularly keen on the future of wireless sales of digital music. Noting that MP3-player penetration is only around 15%, but "that nearly everyone has a mobile phone," he's excited by the prospect that half of all mobiles will be music-enabled within two years, and that the technology for wireless downloads of music is nearly at hand. "The combination of scale and convenience makes...