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...contrast, grew by only 6%. Viewing habits may change, but the need to advertise products remains. Thus advertisers are hoping that "one-pipe" convergence will remodel the landscape. That's when a single broadband feed into your home will hook into one device that operates your TV, PC, dvd player, dvr, games console and stereo system. The differences between a TV and a computer, and between a website and a TV channel, will then start evaporating like pixels on a dying screen. Viewers will choose whether to watch ads and which way to watch them. How will brands...

Author: /time Magazine | Title: Ad-Ventures Online | 5/21/2006 | See Source »

...probably appropriate that General Michael Hayden often sounded more like he was being interviewed for the job of coach of his beloved Pittsburgh Steelers rather than CIA director. At his Senate confirmation hearing, Hayden said the agency he might soon lead had a role like "the top player on a football team" among the various intelligence agencies but "needs to focus on the scoreboard rather than individual achievements." He said the CIA had become the "football of American politics" and was taking "an inordinate amount of hits," and, describing the struggles with one CIA program, he remarked, "We should have...

Author: /time Magazine | Title: Hayden Before the Senate: Playing the Game Well | 5/18/2006 | See Source »

...option known as subscription downloads, that allows you to download all you want for a monthly fee, keeping the songs playable as long as you remain a subscriber. Last year, subscription-content privileges were extended to portable devices, but Apple still had no reason to fear: the software-and-player combinations paled in comparison to the iTunes/iPod powerhouse. While this remains mostly true, Urge is the best reason to date why Apple should avoid resting on its laurels...

Author: /time Magazine | Title: Urge Music Service from MTV Networks | 5/17/2006 | See Source »

...Microsoft says Urge represents its closest collaboration yet with a content provider, and the service launches with a beta version of Windows Media Player 11. I had hoped that meant fewer gremlins in the system, but I have already encountered a few. When downloading albums, some songs just will not come, no matter how much you call. The message that appears is one of my favorites: "This (error) can occur when another program or operating system component encounters a problem but does not communicate the nature of the problem to the Player." Since all of the software is Microsoft...

Author: /time Magazine | Title: Urge Music Service from MTV Networks | 5/17/2006 | See Source »

...have a music player such as iriver's brand-new 2GB clix ($200) - or another player listed on Microsoft's PlaysForSure website under the "Subscription Enabled" header - you can set up Urge to auto-synch playlists and feeds, but these players will never threaten the iPod. No, Urge poses a threat to Apple because of the MTV brand and because MTV closely works with youth-oriented cell-phone carriers like Virgin Mobile USA. When the circle is complete, it won't be an MP3 player that gets synched with your TRL feed, but a phone with 2GB of flash memory...

Author: /time Magazine | Title: Urge Music Service from MTV Networks | 5/17/2006 | See Source »

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