Word: plastics
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Coke discovered this first, and ended up dumping a film studio, plastic bags, wine, just about anything that didn't contain sugar and fizz. Result: an unprecedented run of sales and earnings growth that has created billions in shareholder wealth...
WASHINGTON, D.C.: Although it sounds like a 19th Century cure-all, "Dr. Brown's Home Drug Testing System," a pre-packaged set of plastic tubes and a urine sample cup has won FDA approval as the first drug-testing kit for home use. Translation: parental use. While the $30 device, expected in the stores in about six weeks, may never "empower the individual citizen," as inventor Dr. Theodore Brown promises, its ability to detect cocaine, heroin, marijuana, PCP, amphetamines and morphine with a mail-in urine sample is bound to spark a storm of controversy. Customers need only place...
...Devougas give them breakfast. "Everybody wants to be fed at the same time," says Early with a laugh. The room is clean and bright, painted in a pleasant combination of green and white. Some infants crawl around a blue carpet, where they play with blocks, stacking toys, a plastic mirror on wheels. On one recent afternoon, Early pushed the mirror toward 11-month-old Aubrey. "See that?" she said, "That's you!" The youngest babies are placed in infant seats, unless Early or Devougas has got them in her lap. "We sit and hold them," Early says, "play with their...
Scene II: Cruella's office. On the wall is a large plaque, saying "To Cruella P. Joy, for Outstanding Productivity, 1988," and on her desk is a stuffed toddler--Maria's little sister, who was caught several years ago trying to eat the plastic contents of a Mattel refrigerator. Cruella cackles wildly at the raggedy mob. "Fools! Santa isn't here. He doesn't even know you exist--that's the beauty of subcontracting...
...perennial themes: the right wheels always win you the babe. To the beat of Van Halen's You Really Got Me, a G.I. Joe look-alike leaves one playroom, hits the road for another in a sporty coupe and picks up a silver-lamed faux Barbie from her plastic manse. The crestfallen loser? A dull, preppie sort. The message? Drive Nissan...