Word: plastics
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Among the exhibits, however, there were still a few pieces to startle conservatives. Charles Eames's canvas-and-plastic chair with ventilated seat looked for all the world like an atomic-age version of a toilet seat. Florence Knoll's immense, pancake-thin air-foam bed, perched on spindly legs, had an insubstantial look that suggested uneasy napping. And too often, for all their inexpensive materials and simplified design, even the most agreable modern furnishings were higher-priced than the overdecorated, overstuffed period pieces most Americans are used...
...minus 3 hours), a truck drove up and began pumping alcohol into the Viking II. Then came men in plastic suits to fill it with strong, corrosive hydrogen peroxide. The last fuel to enter the tanks was "lox" (liquid oxygen...
...Plastic Sidelines. Dozens of old-line companies are riding the new range, and many a small company has fattened up on it. Jersey City's Esquire Novelty Co. last year put out 1,500,000 holsters at $1 to $10 apiece. Pennsylvania's Hubley Manufacturing Co., biggest maker of repeating cap pistols, last year turned out about...
Typical of the mushrooming new industry is Tennessee's Boot-ster Manufacturing Co. It puts out a plastic spatlike gadget that fits over a boy's shoe, thus "makes any shoe a cowboy boot." J. Z. Miller, part owner of two small department stores, got the idea for his Boot-ster when he overheard parents complaining of the high cost ($5 and up), high heels and narrow toes of boys' cowboy boots...
...teamed up with Lloyd Easterling, an office supplies dealer, and they began making Boot-sters as a sideline. Soon it became their main line. From $75,000 in the first nine months, sales streaked to $250,000 last year. Now Boot-ster has added plastic cowboy cuffs, lariats and spurs, expects to gross $1,000,000 this year...