Word: plastics
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...Korean war the company jumped into airplane radomes and other Fiberglas and plastic shapes, and in 1953 invaded the school-furniture business. Last week, as a result of such triple playing, plus a fast-selling automatic pin setter for bowling, the company reported third-quarter earnings of $4.31 a share, almost double the same quarter last year...
...sight at Dumbarton Oaks, Robert Woods Bliss's mansion in Washington, D.C. But after it was willed to Harvard in 1940, it was spotted by Harvard's Jakob Rosenberg, topflight Rembrandt scholar. "A comparison of the two heads shows at once how much of the plastic quality is lost [in the copy] by a manipulation of the brush that imitates Rembrandt's strokes but loses control of their modeling function," wrote Rosenberg. "The transitional tones, so essential for bringing out the modeling in its full range, are gone, and the face has become much flatter in detail...
...earful, the Sonorama listener-reader merely folds back the issue on its plastic hinges, slips it on the turntable spindle through a ready-made hole in the center of the magazine. Wide-ranging and middle-browed, the first issue opens with a pretentious foreword ("In the beginning was the word"), plods through some humdrum popular singing, purrs with the coquetry of Cinemorsel Brigitte Bardot as she chats about Boy Friend Sacha Distel ("I'm at the end of the world with Sacha"). Sonorama comes close to justifying Editor Claude-Maxe's lofty claims with two superb records...
...Masonite wall sections prefinished inside and out with built-in insulation, ready for quick raising at the site. The outside hardboard surface is wood composition, the inside plastic-coated. Soundproof ceilings also come in composition sections with insulation pre-attached. An exterior paint made by Du Pont lasts 20 years, sharply cuts maintenance costs...
...plastic plumbing to save more money, along with an aerobic sewage-disposal system (including garbage grinder) that greatly reduces water use. A newly designed toilet needs only 1 gal. of water at a time compared to 6 gal. for current models. Electrical wiring through the house comes in a preassembled package, ready for much faster installation that cuts high-cost labor...