Word: plastic
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...nevertheless labor hard-kibbutz factories raised their productivity an imposing 11% last year -and none has ever gone on strike. The kibbutz plants consequently keep prices extremely low: high school and college lab equipment is sold in the U.S. at 20% below the price charged by American companies, and plastic flushing systems for toilets are sold in Africa at 15% less than competitive brands. Most of their output is sold to the Israeli government or large private firms, but the bargain prices are beginning to win a modest export market...
Scientists and engineers went far enough. They showed Taubman plans and laboratories never before seen by a journalist. He was even dressed in white plastic for a visit to a sterile room where color negative film is coated. Yet the company is so protective of its secrets that Taubman's escort, a Polaroid vice president, was barred from part of one building because he lacked the proper badge...
...will cost no more than current Polaroid color film (about 45? per picture). Flicking out of the camera only 1.2 sec. after exposure, the pictures at first are a mass of opaque blue-gray, then slowly develop within four minutes in full view of the photographer. Sheathed in unscratchable plastic and backed by a thin coating of titanium, they are dry to the touch even while developing, in welcome contrast to the sticky prints and paper wrappers that have always before been part of Polaroid photography. There are no chemical-laden negatives to throw away; this is a "garbage-free...
...macabre tour de force. But Nichols' adaptation for the screen is stubbornly stagebound, and the young Hungarian director Peter Medak does nothing to liberate it. The film seems forced and artificial, and the bilious lighting makes it look as if it had been staged inside a plastic showcase...
...canny Swiss, while expanding in the quartz field, are moving to get a bigger hold as well on the low-priced market. Tissot is test marketing a lightweight watch under another brand name made almost entirely of mass-produced lightweight, durable plastic parts, and selling it for about $20. Pierre Waltz, president of one of the biggest Swiss horological groups, proudly wears a plastic watch, and he says, "This might be as important a development as the electronic watch." Because the plastic case is sealed and cannot be opened for repairs, the new product will be the industry...