Word: plastic
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...Treated with organic solvents, soybean meal makes a plastic which is light, durable, almost transparent, waterproof, fireproof, rotproof. Many auto parts and countless miscellaneous objects are made of it. A main drawback, which chemists soon expect to overcome, is that it is hygroscopic (too eager to absorb water...
Saks Fifth Avenue (head designer, Sophie): much ado over Sophie's "plastic seaming," and adaptation of Alix and Vionnet's tiny seams and gores which give a gown a poured-on look; a fitted hiplength, fur-edged jacket after Vermeer; men's tie silk for formal dinner gowns; men's sleeve lining for suit blouses...
...bags of surplus coffee from growers, spent millions for fuel oil and labor to burn it. But last week, thanks to a U.S. chemist, it looked as though Brazil might make something on its coffee surpluses. Means: cafelite (pronounced ka-fay-leé-tee), a new plastic...
Estimates are that cafelite can be sold in the U.S. for 7?-10? a lb., compared to 14?-85? for plastics powders now in general use. Moreover, cafelite is the only cheap plastic which can be made without using chlorine or chlorine derivatives, now scarce and under full priorities...
Chemist Boyer last week hoped for "limited production" by 1943, said "there's lots of development work to do." Plastic bodies would relieve some of Detroit's immediate worries over steel and chrome, but not over copper, zinc, nickel, other shortages. Nor could it easily get the new presses and tools to work the plastics. But in normal times, plastic cars would take some 10% of the steel industry's market and give it to farmers. The new Ford was the first gun in a technological revolution that may begin when the other guns are stilled...