Word: plastic
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...last week, not only Kresge's but Woolworth's and scores of other dime and department stores were selling thousands of 29? and 49? packets, consisting of a pipe and a collapsible tube filled with a plastic called "Bub-O-Loon." In thousands of homes, offices and nightclubs, Americans were huffing & puffing into their hollow sticks...
Promoter Fox and associates underwrote Dr. Ringer and set him up in an elaborate, air-conditioned laboratory on Manhattan's East Side to perfect a marketable version of his match. While experimenting, Dr. Ringer dissolved some vinyl-resin plastic in acetone. In working with the solution, he noticed it forming thin-skinned, elastic bubbles. He called Matty. Cried Matty: "A gold mine, pure and simple...
...often looks as slick as a glossy photograph. "Sheeler's interpretation of the machine," writes Born, "in all its apparent austerity, is ... mechanization . . . humanized. Hence he not only forms the zenith of a development but also points the way to a new goal." That sounded rather like a plastic apple arc-welded to a bulletproof dish-and it did not sound much like chamber music...
Along with the new material, which he calls simply Poly-T ("There have been too many bum articles called plastic"), Tupper has developed machinery to press it into 25 pastel-shaded houseware items ranging from poker chips (100 for $1.98) to double-walled ice-cube bowls ($4.98). Some of the bowls have close-fitting caps which, upon slight pressure, create a partial vacuum, form an airtight container. All of them can be squeezed to form a spout which disappears when the bowl is set down. A Massachusetts insane asylum found Tupperware an almost ideal replacement for its noisy, easily battered...
During most of his adult life, easygoing Earl S. Tupper, 40, has described himself as "a ham inventor and Yankee trader." By last week, one of his inventions-an unbreakable, flexible, shape-retaining plastic which can be moulded into all sorts of containers-was forcing him to temper the "ham" and drop the "trader" entirely...