Word: plastic
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...sales: $41 million). But it was clear that British automakers now realize that even in the U.S. market there is a demand for small, cheap cars. Even some flashy sports cars at last week's show were priced within reach of most pocketbooks. Sporting a new, light plastic body, the sleek R4 Jowett Jupiter costs...
Hardy Hothouse. A shatterproof plastic paneling to replace glass in greenhouses has been developed by Monsanto Chemical Co. and Owens-Corning Fiberglas Corp. The new panels are so clear that they transmit up to 90% as much light as open air, so tough that hailstones and baseballs just bounce off. Price: about...
Slimming Sweetener. A liquid, sugar-free food sweetener in a plastic, "squeeze-a-drop" bottle is being marketed for overweight and diabetic Americans by E. R. Squibb & Sons. Made from saccharin, Squibb's "Sweeta" can cut a 900-calorie dinner (soup, chicken en casserole, rice, peas, salad, chocolate-frosted cake) down to 550 calories. Price...
...peer over a dense honeysuckle hedge into the yard. At noon, having dug out 3 ft. of dirt and a foot of quicklime, James stepped back with a sick sigh. A pair of undertakers, their pants legs rolled up, got down into the grave and lifted out a blue plastic bag. Inside was the fully clothed body of Bobby Greenlease. He had been shot once through the head, from behind...
Americans, who love motion, have taken sculpture off its pedestal and put it, swinging and swaying, into the air. Ever since Connecticut's brilliant Alexander Calder first exhibited mobiles* in 1932, the oddly shaped, delicately balanced contraptions of wood, metal or plastic have been suspended in the more modern-minded museums. Until recently, hardly anyone thought of these dangling doodles as suitable for the living room. But this year, with artists designing mobiles for commercial production, they seem to be growing into a national fad. A whole new minor industry is turning out thousands every day, from...