Word: plastic
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...rambling estate in Colombey, De Gaulle gets a measure of the family life and relaxation he misses so much in Paris. He reads, walks in his garden, and plays with his four grandchildren, for whose amusement he has installed an elaborate set of playground equipment and a plastic swimming pool...
Machine clunking and whirring through a million U.S. living rooms last year. He also gave the world the Kissy Doll and the Robot Commando. Most Glass toys embody several principles: 1) they are big (so that they "participate with a child"); 2) they are made of plastic, with all of plastic's built-in obsolescence; 3) they are eminently TV-promotable...
...Moppets in front of their TV sets are currently being hypnotized by members of the Glass class of '62. Odd Ogg ("half turtle and half frog") is a blue-and-green, battery-powered plastic creature that plays ball in an odd way: if a ball rolls into his middle, Ogg loses the round and waddles meekly toward the child with the ball. If the ball hits one of his outstretched flippers, he will back up, stick out his red plastic tongue, and razz his opponent with a disgusting noise...
...Baby John's toys are getting mixed up in the bathtub, Jack explains: "Yes, well, let me make a judgment about that. Now the uh following toys have been appropriated for tub use: 18 PT boats, three uh Yogi Bear uh beach balls, two Howdy Doody plastic uh bouncing clowns, a ball of uh Silly Putty and a rubber swan. Now, let me make a uh judgment on the dispersal of these items. Nine of the PT boats, two of the Yogi Bear uh beach balls, the uh ball of Silly Putty belong to uh Caroline. Nine...
Next, Mazer set up a 17-man research and development staff that in two years turned out 15 new products, ranging from tough plastic and nylon typewriter ribbons to photocopy paper for use in the machines of rival manufacturers. To cut the time lag between idea and product, Old Town's research staff unabashedly called on the extensive laboratories of their big supplier companies for help. "A lot of small companies are afraid the big companies will steal their ideas," notes Mazer, "but actually they are very willing to help." Riegel Paper helped work out development problems...