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Modern technology is coming to the rescue. Already developed are aromatic compounds to spray on the outside of baked goods or canned foods, to mix in with the ethyl or the plastic leather, to knead into the finished cardigan. The new perfumes are called "industrial smells." Says Ernest Guenther, senior vice president at Manhattan's Fritzsche Bros., one of the leading smell manufacturers: "Twenty years ago, industrial odorants were only a small part of our perfuming business. However, they have increased...

Author: /time Magazine | Title: The Marketplace: No Nose Knows | 9/24/1965 | See Source »

...Plastic Surgery. Lip sync is symptomatic of a profound change that has gripped the recording industry. With each new advance in technology, the sound of recorded music-revved up reverberated, splintered, stirred, spliced, multiplied, filtered, equalized-passes further into a kind of aural twilight zone. For every hour that a classical or pop artist spends recording music today, technicians devote an average of four hours to doctoring it. The result, though few listeners realize it, is that the age of machine music is already here, and for better or worse it is reshaping the world of music making...

Author: /time Magazine | Title: Records: Age of the Patchwork | 9/24/1965 | See Source »

Especially into the southern coastal waters near Canton. Last month 748 escapees from the mainland landed in Macao-the highest total in three years. Over half made it by swimming the rough tidal waters of the Pearl River estuary, buoyed up by their newly learned skill and by plastic life preservers supplied to participants in Peking's swimming campaign...

Author: /time Magazine | Title: Red China: A Sport with Purpose | 9/10/1965 | See Source »

...Venice Biennale in 1960. One of the many European art brut abstractionists who explored the beauties of raw texture after World War II, Burri makes a sort of mad Braille with collages of blistered burlap (called sacco), charred wood (combustioni), and lately, slashed and melted sheets of colored plastic. How to make an esthetic of ugliness is his prime concern, but in the fresh face of contemporary attempts to create more colorful and realistic art, Burri's tortured veneers have come to seem a little drab and dated...

Author: /time Magazine | Title: Exhibitions: Biennial Bash in Brazil | 9/10/1965 | See Source »

...this split decision was diplomatically designed to please everybody, those few people who still think art prizes mean more than pumpkin pie awards at a county fair were hardly satisfied. Rio's O Globo labeled Burri's latest "the mere decorative futility of burnt holes in transparent plastic." Correio da Manha simply called the prizes "a scandal." Surely exaggerated, but the overall impact of the São Paulo Bienal was like that of most conventions-fatigue and confusion...

Author: /time Magazine | Title: Exhibitions: Biennial Bash in Brazil | 9/10/1965 | See Source »

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