Word: placement
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
Wilkins’ shot placement was superb and left Betts swinging at air much of the time. Betts’ frustration mounted as play progressed, and it became more apparent that she was outmatched...
...West Wing stands for anything, it's power. Former denizens contend that the placement of offices around the President's Oval forms a power chart similar to the old Kremlin reviewing stand, where Stalin's rankings of his Politburo members were measured by how close to him they stood during parades. Roger Porter, who served as an aide to three Presidents in the West Wing, notes that Homeland Security head Tom Ridge is only a few steps down the hall from President Bush's office--"a good measure of the President's priorities...
...SAMSUNG HT-SK6 No longer just Sony-on-a-budget, Samsung has joined speaker-maestro Klipsch to build the HT-SK6, a progressive-scan DVD player with 725 watts of power. Precision speakers, designed for easy placement, are from Klipsch's famed Quartet Microsystem. www.samsungusa.com...
...Bond franchise is one of the pioneers of product placement. "Bond has always been a brand-aware character," says David Wilson, EON's vice president of global business strategy. Dr. No "placed" Pan Am, Red Stripe and Smirnoff. But Die Another Day sets a new standard for promotional deals, pitching about 20 brands, from Finlandia vodka (yep, he switched) to 7-Up and Norelco shavers...
Some publicity-hungry firms pay for screen time. But most product placement works on barter. For example, Ford provided several Aston Martins (for Bond), Jaguars (for the bad guy, Zao), Thunderbirds (for Jinx), Range Rovers (for utility vehicles), spare parts and technical help. That in-kind contribution saved EON millions in production costs. "The value that we got far exceeded the cash they could give us," Wilson says. In return, Ford will get invaluable screen time for its vehicles. The carmaker will also spend millions in movie tie-in promos, which will allow the distributors of Die Another...