Word: pinker
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Dates: during 2000-2009
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...Pinker said that he disdains the term “pop science,” insisting that he does “not water down the science” and that the work that he produces for the public is serious...
...simplify, it’s due to space constraints,” Pinker said. “Simply put, I do not dumb down the ideas...
...maintaining complexity in their works comes at a cost—writers like Pinker, Hauser, and Randall lose a significant portion of potential readers who are turned off by the difficulty of the material, even if it is free of jargon...
Indeed, one of the reasons that Pinker takes issue with the term “pop science” is that other terms that begin with the prefix—”pop music,” “pop culture”—have consumers that are not in the same demographic as his readers...
...fact, as science becomes more complex—and, by its nature, more specialized—an increasing number of Pinker’s readers are also his colleagues. Pinker said that his four “popular science” books are cited actually more often in the scholarly literature than are his research papers...