Word: pill
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...Culture. Said he: "The mission of Physical Culture has been to make people healthier and happier. And there is absolutely no change in these commendable purposes. But we are endeavoring to reach a larger number of readers by making our presentation more interesting. We are sugar-coating the 'pill,' if we may so far condescend as to make such a reference to Physical Culture...
...pill" has been so effectively coated that, in its current issue, Physical Culture bears a striking physical resemblance to Red Book and to Hearst's Cosmopolitan. At arm's length the cover design looks, even to Artist Bradshaw Crandell's signature, exactly like the work of Red Book's Artist McClelland Barclay. The contents include the final instalment of Warwick Deeping's serial The Ten Commandments; articles by Will Durant and the Grand Duchess Marie; stories by Grace Perkins (Night Nurse), Harold Bell Wright...
...this ingenious coating, the pill of physical culture is there in full potency. But in 30 years Bernarr Macfadden's taste in presentation has improved. Instead of photographs of the publisher clad only in an abdominal supporter to illustrate his lectures on "physcultopathy" there are chastely presented "personal messages," no more offensive to the eye than a Bruce Barton editorial. Instead of testimonials of persons who "cured themselves'' of asthma, rheumatism, appendicitis "by natural methods," there are articles on dietetics, child guidance, prevention of tooth infection, by qualified authorities. Instead of hints for the enlargement...
...Five of the Labor Cabinet met at No. 10 Downing St. last week wryly determined to swallow a bitter pill. They were Prime Minister Ramsay Mac-Donald, Chancellor of the Exchequer Philip Snowden, Foreign Secretary Arthur Henderson, Secretary of State for the Dominions James Thomas, President of the Board of Trade William Graham. Their bitter pill was the report on national economy presented more than three weeks ago by Sir George Ernest...
...voice and skuddled home again, full tilt, and, oh, how I was laughing! . . ." In 1905, when Miss Terry acted in Shaw's Captain Brassbound's Conversion, she wrote: "You have become a habit with me, sir, and each morning before breakfast I take you, like a dear pill." The New York Times editorialized: ". . . A baking company in Philadelphia makes its pies square. . . . There will still be old fashioned pie-eaters to object that the new model gives a much greater proportion of crust to filling (see Euclid on area of circles). . . ." To this Earnest Elmo Calkins, famed advertising...