Word: piggybacks
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Dates: during 1960-1969
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...Piggyback" Discount. At the big midtown newsstands, dealers are returning twice as many unsold papers as usual, and sales are off 12.5%. The fat Times is faring best, say the dealers, with a dropoff of only 5%-not bad considering the fact that it has doubled its newsstand price to 10?. As for the Herald Tribune, which also hiked its price by a nickel, circulation is off-but just how much will not be known until the Audit Bureau of Circulation releases its next official, semiannual report sometime after Sept. 30. "It has held up better than we anticipated," says...
What worries New York newspaper executives is the fact that circulation and advertising losses will be harder to recoup during the traditionally lean summer. "I would have picked a better 114 days for the strike," says Thayer drily. "Say June, July and August." The Trib has been offering "piggyback" discounts: cut-rate deals under which advertisers get a half-page in the daily Trib plus a half-page in the Sunday edition for what a full-page ad in the daily edition would cost. And adding pressure on the cost side is the Trib's plan...
Spreading Sausage. The astronomers relaxed, but not for long. Last week, after issuing soothing releases, M.I.T.'s Lincoln Lab announced that Project West Ford was blasting off once more. A redesigned dispenser climbed into a polar orbit riding piggyback on a secret Air Force satellite. Lincoln Lab scientists followed its course, and when they were sure it was in the proper orbit, they sent a signal that released a powerful spring...
Liner Trains. Like most U.S. railroaders, Beeching also wants to carry more freight and fewer passengers. Hoping to attract more business from industry, he will ask for $280 million to start "Liner Train" service, in which piggyback trains would run between major British cities on frequent, fast schedules. Under Beeching's plan, which Parliament is expected to adopt, the comfortable sound of the puffing billies chugging through the British countryside will become a thing of the past. Beeching is willing to trade it for the rustle of pound notes...
...Piggyback by Sea. Some shipowners argue pessimistically that nothing can save the coastwise fleet from extinction; others, insisting that it must be saved for reasons of national defense, advocate direct Government subsidies. But more than half the U.S. ships in overseas trade are already on subsidy to the tune of $300 million to keep them competitive with low-wage foreign flag vessels, and that has not prevented a steady decline in the fleet-from 933 to 542 in ten years...