Word: pierson
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...want to make money, there is a well-paved avenue available to you," writes R. Hunter Pierson '01, a prospective teacher, in an e-mail message. "It's called 'Harvard recruiting...
...product was eccentric, so was the peddling, what Artisan co-president Amir Malin calls "guerrilla marketing tactics." Blair Witch's creative team, known as Haxan Films, hustled the movie's clips onto John Pierson's Split Screen cable show, premiered its trailer on the insider Ain't It Cool News website and launched its own site, www.blairwitch.com which, on an eventual investment of $15,000, had racked up 75 million hits by week's end. If Artisan can create an avid audience on cable and in cyberspace, why is Fox or Warner Bros. spending tens of millions advertising...
...There's no good lesson to learn here," says Pierson, the indie guru whose cable show helped get the Blair rolling. "It's not an independent-film phenomenon. What you really have is a convergence of old and new media." And a film that blends the thrill of the unseen with the art of the sell. That's true Witch craft...
...hosts Hunter Pierson and Luke McLoughlin did a magnificent job keeping the auction exciting and keeping the audience rolling on the floor with laughter. It is to their credit that we raised well in excess of $3,000, the most successful house auction that Eliot has ever had. As for hosts' tuxedoes, Crocker seems to be confusing stuffiness with style. Elitism may be gone, but Eliot will always have class...
...hosts Hunter Pierson and Luke McLoughlin did a magnificent job keeping the auction exciting and keeping the audience rolling on the floor with laughter. It is to their credit that we raised well in excess of $3,000, the most successful house auction that Eliot has ever had. As for hosts' tuxedoes, Crocker seems to be confusing stuffiness with style. Elitism may be gone, but Eliot will always have class...