Word: phoning
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Perhaps it was too good to last. Although it has been nearly 30 years since the first commercial cellular-phone network was launched, advertisers have yet to figure out how to get their messages out to mobile-phone users in a big way. There are 2.2 billion cell-phone subscribers worldwide, a total that is growing by about 25% each year, according to the Mobile Marketing Association (MMA). Yet spending on ads carried over cellular networks last year amounted to just $1.5 billion worldwide, a fraction of the $424 billion global ad market...
...number of eyeballs glued to tiny screens multiplies, so too does the mobile handset's value as a pocket billboard. Consumers are increasingly using their phones for things other than voice calls, such as text messaging, downloading songs and games, and accessing the Internet. By 2010, 70 million Asians are expected to be watching videos and TV programs on handsets. All of these activities give advertisers fresh options for reaching audiences. During soccer's World Cup last summer, for example, Adidas used real-time scores, highlight reels and games to lure thousands of fans to a website...
...billion by 2011, according to marketing-research firm eMarketer. The field got a boost on March 27, when Yahoo! became the first major Internet firm to introduce a mobile-ad network, a service that allows companies to more easily place text, display and video ads on mobile-phone websites in 19 countries. Also leading the way are blue-chip brands including BMW, McDonald's and Proctor & Gamble, companies that are experimenting with mobile-marketing campaigns to find cost-effective ways to tap the medium. When BMW launched new models in China last year, it tried mobile-video ads as well...
...invited the children for a field trip," daycare center owner Jun Ducat, told a local radio station via mobile phone. Ducat, along with at least one accomplice who wasn't immediately identified, took control of the bus at around 9 a.m., parking it illegally outside Manila's city hall. When the bus got the attention of police, the men announced they were holding two teachers and an estimated 30 children hostage. The men said they were armed with an Uzi submachine gun and hand grenades, although Ducat insisted that he didn't intend to hurt the children. "In case...
...announced Tuesday that she will leave her post in June after just two years of service. “I’m stepping down because I’ve achieved the goals that I set out for myself as GSAS dean,” Skocpol said in a phone interview Tuesday afternoon. Dean of the Faculty Jeremy R. Knowles wrote in an e-mailed statement that Skocpol, the Thomas professor of government and sociology, made her final decision “despite my urging that she stay,” and said that she had first informed...