Word: philip
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Perhaps so, but labor knows it will be tough to regain anything like its former clout. Union membership has shrunk from a high of 35% of the workplace in 1945 to 22% in 1980 to only 16% today; corporate downsizing exacerbates the trend. In bleakly familiar fashion, Philip Morris and NCR said last week they would shed a total of 21,500 jobs in the next few years. Such cutbacks have hollowed out the core of American manufacturing, from which labor has traditionally drawn its rank and file. The number of U.S. autoworkers, for example, has shrunk from nearly...
...Philip Morris, NCR Layoffs...
...Companies like Coca-Cola and McDonald's have advertised to Hispanics in Spanish since the 1960s. But the value of ethnic targeting was not fully appreciated until the 1970s, when corporations discovered that African Americans were spending upwards of $250 million a year on consumer goods. Big marketers like Philip Morris and Quaker Oats learned how to penetrate this market, gradually winning praise and customers with ads depicting blacks in positive and nonstereotypical roles. Says Ken Smikle, publisher of Target Market News, a newsletter that specializes in African-American marketing: "Corporate America went to ethnic- marketing school on black consumers...
ASSOCIATE EDITORS: Richard Behar, Janice Castro, Philip Elmer-DeWitt, Christine Gorman, Sophfronia Scott Gregory, Michael D. Lemonick, Thomas McCarroll, Marguerite Michaels, Richard N. Ostling, Jill Smolowe, Anastasia Toufexis, David Van Biema...
ASSOCIATE EDITORS: Richard Behar, Janice Castro, Philip Elmer-DeWitt, Christine Gorman, Sophfronia Scott Gregory, Michael D. Lemonick, Thomas McCarroll, Marguerite Michaels, Richard N. Ostling, Jill Smolowe, Anastasia Toufexis, David Van Biema...