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That's why Post Cereal, part of the Philip Morris consumer-goods empire, last week slashed the wholesale price of its 22 cereal brands an average of 20%. The price cuts, the most sweeping in decades, are designed to puff up Post's soggy sales. The No. 3 manufacturer had been losing ground to Kellogg and General Mills, the industry leaders in the $7.5 billion cold-cereal business, as well as to store brands. If--and it's a big if--grocers pass along the full savings, the price of a 20-oz. box of Post Premium Raisin Bran would...

Author: /time Magazine | Title: CEREAL SHOWDOWN | 4/29/1996 | See Source »

Consumer organizations hailed Post's moves as "Grape Nuts Monday"--an echo of "Marlboro Friday," when Philip Morris cut the cost of Marlboros in 1993 and ignited an industry-wide break in cigarette prices. "Brand-name cereals have been outrageously priced for as long as anyone can remember,'' says Michael Jacobson, executive director of the Center for Science in the Public Interest. "Cutting the price will make it easier for more Americans to eat a healthier breakfast...

Author: /time Magazine | Title: CEREAL SHOWDOWN | 4/29/1996 | See Source »

...price war. Despite its heavy promotional efforts, the company's market share has fallen from 16.8% a year ago to 15.6% today. "If we had done nothing, we faced seeing a 15% market-share slide, to 13%," says John Bowlin, the president of Kraft Foods, the division of Philip Morris that makes Post cereals. Post was not losing share to Kellogg as much as to private-label brands, which can cost one-third as much as their national counterparts and have grown from 3% of the cereal market in 1987 to 10% today. (Industry insiders dub the price spread between...

Author: /time Magazine | Title: CEREAL SHOWDOWN | 4/29/1996 | See Source »

...then, ask the press and her subjects, does such an exemplary person have such troubled children, who have already sullied the crown and could even bring it down? Some well-reasoned arguments are suggested here. Elizabeth married the handsome, hot-tempered Prince Philip for love at 20. It wasn't easy for him to walk two steps behind his wife, and Elizabeth hit on a tacit compromise: she would run the monarchy, he would run the family. Elizabeth, pursuing endless duty, was often absent for months at a time, and her children were brought up by nannies with strong wills...

Author: /time Magazine | Title: BOOKS: EASY HEAD, UNEASY CROWN | 4/22/1996 | See Source »

...HRRA backed different sides in the clash between members of Philip Brooks House Association (BA) and the Harvard administration, which led BA to push for increased autonomy from the University...

Author: By Flora Tartakovsky, | Title: PARTISAN STRIFE | 4/19/1996 | See Source »

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