Word: phenomenon
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Dates: during 1990-1999
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...gleaned from 27 years of being Bernie's wife at that point, Betty had some extra insight into what his retirement might mean to their marriage. She's a psychotherapist who has been counseling couples for 25 years. She knew that not every couple is prepared for the growing phenomenon she and Bernie faced: the half-retired marriage...
...answer may lie in the origins of the phenomenon. Despite the publicity generated by the trading cards, the heart of Pokemon is a handheld game. Start by picking up a palm-size Nintendo Game Boy, insert the proper cartridge and switch it on. Soon, a creature with a lightning-bolt tail bounces through an animated sequence, pops a cute grin and yelps, "Pikachu!" You have met the most popular of the Pokemon, a creature--part cherub and part thunder god--that is the most famous mouse since Mickey and Mighty...
...electrical-utility repairman. He refused. No one expected him to go very far, even when he came up with the game after six trying years. But it is Tajiri's obsessions, more dysfunctional than Disneyesque, that are at the core of the Pokemon phenomenon. His monsters are a child's predilections. As the late, controversial child psychologist Bruno Bettelheim wrote, "The monster a child knows best and is most concerned with [is] the monster he feels or fears himself...
Thus in the U.S., Nintendo had all the Pokemon pieces to play with--a fully extended product line of games, toys, comic books and cards to appeal to boys and girls from ages 4 to 15. Says Tilden: "We decided to make an all-out effort to repeat the phenomenon in the Western world." An additional part of the strategy, says Kubo, was to hide its "Japan-ness." Nintendo of America and its Japanese partners brought in Al Kahn, who developed the Cabbage Patch doll, to help with toy merchandising. "There's a little bit of magic in what Nintendo...
...rise to fame of five 18-24 year old wannabe stars who form a boy band. Episode one begins with the boys' auditioning and by the end of the season, ABC is betting that we'll have a weekly behind-the-scenes look at the newest pop culture phenomenon. It gets better. Guess who the producer of the actual band will be? That's right, Lou Pearlman, founder of 'NSync, Backstreet Boys and Britney Spears. ABC and Jive are both betting on "O-Town" to be a mega-success. Check out www.bunim-murray.com for more info...