Word: phase
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Dates: during 2000-2009
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...There will be more aggression in Phase 2 of the campaign, says Jay Spenchian, GM's executive director of corporate advertising strategy, who describes his company's current relationship with its customers almost as if it were a lovers' quarrel. "When you've had a disagreement with somebody and you acknowledge what they're feeling, it can really help them hear you," he says. And while he acknowledges that some within his firm were concerned about the image of a disabled athlete, they became convinced that the one-legged runner was an apt visual metaphor for overcoming adversity...
...criteria for phase 6, which signals a full pandemic, are just as specific, requiring sustained community-level outbreaks in at least one other country in a different region of the world (in this case, Australia...
...been quite mild shouldn't factor into the alert level - which Fukuda confirmed in a call with reporters today. With the sudden surge in cases in the southern hemisphere, however - where the winter flu season is about to begin - the global situation seems to fit the criteria for phase 6. But the WHO is still holding back...
...really getting close to a phase change," said Fukuda, but "we don't want people to panic if they hear we're in a pandemic situation...
...course, pandemic-alert levels are themselves fairly arbitrary categories. If and when the WHO moves to level 6, nothing meaningful will really have changed about the virus. But however arbitrary the alert levels are - and however unprecedented or confusing the H1N1 situation may be - the pandemic-phase system was devised by the WHO itself. So if the group allows itself to be influenced by political pressure or lets the alert levels become a simple judgment call from within the organization, then something will be lost. "The WHO is supposed to be an independent body we can all respect," says Osterholm...