Word: peta
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...What do you think about PETA's methods? There's a pretty wide difference between the Humane Society and PETA in terms of tactics and tone and perhaps even some philosophy. But I give PETA credit for moving the needle on a number of matters, including animal testing. We feel like we're positioned exactly where we want to be in the mainstream of American society...
...sleep. But the group has turned much of its attention in another direction - industrialized agriculture. A Humane Society-backed proposition to require more humane treatment of farm animals is before California voters on Election Day. TIME talked to Wayne Pacelle, the group's president, about his differences with PETA, why everyone doesn't have to go vegetarian (at least not yet), and the trauma of being an undercover slaughter house investigator...
...probably the most intangible one, which is changing people's outlook and putting animal rights on the map. People are afraid that if they're doing something wrong to animals, peta will come a-callin...
...some of PETA's methods go too far? Matthew Litak EVERGREEN PARK...
...would have all jumped off a ledge by now if we hadn't had some fun along the way. I think people who don't know peta often miss the fact that we're poking fun at ourselves while we're trying to get people to open their eyes...