Word: pepperonis
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...mainstream pleasures such as fast food. "The second- and third-generation Muslims are fed up with having rice and lentils every day," observes Darhim Hashim, CEO of the Malaysia-based International Halal Integrity Alliance. "They're saying, 'We want pizzas, we want Big Macs.' " Domino's now sources halal pepperoni from a Malaysian company for the pizzas it sells from Kuala Lumpur to Birmingham; KFC is testing halal-only stores in Muslim areas of the U.K., and the Subway sandwich chain has halal franchises across Britain and Ireland. (See pictures: "The Hajj Goes High-Tech...
...Back to Its Base. Whether they're pepperoni junkies or hungry college kids, Domino's customers are extremely loyal. And now more than ever, the company needs to tap into this crust-chomping base. Domino's can gather the names of all customers who have offered positive feedback over the last couple of years, and send those people a quick letter or e-mail saying: This incident is isolated, we appreciate your business and, please, encourage your friends to stick with us too. "Managing brand influencers is so critically important," says Blackshaw. "Domino's doesn't have the same evangelist...
...Sliced Pepperoni...
...Presliced Pepperoni...
...without doubt the most expensive pizza I've ever eaten. I handed over $150 in cash, a credit card, a digital camera and a mobile phone, and all I got in return was a 12-inch mushroom and pepperoni pie, with no extra toppings...