Word: peanuts
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...folks at Hershey Foods Corp. are feeling very happy these days. Reese's Pieces, a steady but unspectacular-selling brand of candy, has blossomed into an unexpected summer hit. Sales of the peanut butter-flavored candy shot up 65% in June after the release of E.T.: The Extra-Terrestrial, which is filling movie theaters at a record clip. In the film, E.T., an endearing space creature, is lured out of hiding by a boy who scatters pieces of the candy in his path...
Today the man-in-the-moon symbol appears on everything the mighty marketeer (1981 sales: $11.4 billion) makes, including Crest toothpaste, Jif peanut butter and a host of soap and detergent products. Lately, however, it has become a major corporate problem because of a virulent whispering campaign alleging that the logo is satanic and that Procter & Gamble is somehow involved in the worship of the devil. The talk first surfaced in January 1980, and reappeared two years later when the firm began getting thousands of phone calls about stories that company officials had confessed on the Phil Donahue and Merv...
...first learns to speak from Big Bird on Sesame Street. And his initial introduction to human society is Elliott's monologue about the artifacts on his desk. These are little men...This is Screedo, and Hammerhead, and Walrusman, and Snaggletooth...They can even have wars. (Holding up a ceramic peanut bank) This is a peanut; you eat it. But you can't eat this one. You put money in the peanut...(Playing with a Corgicar)This is a car. This is what we get around in... "E.T., still a rookie, tries...
...talk like him," says Angelo Dundee, "but he can't." As Arcel puts it, "He has lived in the shadow of Muhammad Ali's mouth." When not trying to sound like Ali, Holmes sounds kinder. In his guttural, good-humored speech, he declares, "I'm the baddest thing since peanut butter and jelly," and laughs lightly. Then he stops laughing. "Earnie Shavers and Renaldo Snipes may have knocked me down, but I got up and took care of business. I'm proud. A lot of people want to know if I'm in the tank for this fight"?boxing...
Such a survivor. Such a complicated mass of neural wiring. Such a tangle of contradictions. His upbringing should have produced a temperamental brat. He peanut-buttered the neighbors' windows. As his endlessly indulgent mother Leah says, "His badness was so original that there weren't even books to tell you what to do." Steven Spielberg's precocious success might have created a pampered tyrant. But as Leah says, and as everyone who knows him agrees, "He doesn't have a blown-upness about...