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...cheaper and easier to buy ready-made dresses. For the first time in history pattern sales did not go up during the Depression as they had done in every previous business collapse. Though Butterick is still one of the big four pattern makers,* its sales sloped off from a peak of $16,000,000 in 1921 to $6,000,000 in 1933. To add to Butterick's troubles, Delineator advertising began dropping late in 1930. Its circulation is now 1,700,000 against more than 2,400,000 in 1931. Last January hard-pressed Butterick, invoking Section...

Author: /time Magazine | Title: Business: Patterns | 7/15/1935 | See Source »

...after the early editions carrying the announcement hit the street. For Puritan bacon sold by competitors at 18? per Ib. Safeway was offering 34? for 3-lb. Crisco tins, 54? against the cut-rater's 29?; for National Brand butter 29? against 13?. The rush lofted to a peak the first day, then dwindled rapidly until, within three days, the volume of incoming merchandise amounted to only a handful of items. Reason: cut-raters had been forced to drop "loss leaders" entirely soon after the rush started as a matter of profit protection...

Author: /time Magazine | Title: Business & Finance: Safeway Strategy | 6/24/1935 | See Source »

...dead were estimates of at least 30,000 more buried in the ruins of a hundred villages and towns from Kalat to Mastung. Survivors at Quetta watched with weary awe last week as another earthquake split a mountain in the distance and made a depression where the peak had been...

Author: /time Magazine | Title: INDIA: Terrible Totals | 6/17/1935 | See Source »

With last week's purchase, the Gannett chain numbered 19 newspapers, its peak to date. This made it numerically the third largest group in the land, outranked only by Hearst's 27 dailies, Scripps-Howard's 24.* Practically all in the group are established, prosperous properties, with an average age of 75 years. Last year Gannett Co. earned $1,011,000, more than in any year since the 1929 top of $1,237,000. Gannett preferred stock, offered to the public four years ago at $100 a share, hit a low of $58 in 1933, was quoted...

Author: /time Magazine | Title: Press: Gannett Gain | 6/17/1935 | See Source »

...performance reached its peak in the Yale meet in which he took first in every event he entered to become high scorer with 15 points in the hurdles and the broad jump. He will represent Harvard in three events at the Oxford Cambridge meet in July...

Author: NO WRITER ATTRIBUTED | Title: GREEN CHOSEN AS CAPTAIN OF TRACK SQUAD FOR NEXT YEAR | 6/10/1935 | See Source »

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